Hello.
I'm Rochelle.

I'm a social impact leader passionate about creating opportunities that improve economic security, strengthen communities, and help people reach their potential.

Throughout my career I've worked across nonprofits, government partnerships, workforce development, entrepreneurship, and corporate collaborations, bringing together people, organizations, and ideas to build programs that make a measurable difference.

Whether I'm launching a new initiative, producing a province-wide event, managing strategic partnerships, or coaching entrepreneurs, my work is grounded in one question: how do we create lasting impact?

My story

I started in employment services, sitting across from people who wanted work and dignity and a way forward. Helping one person find a job is a good day. What I learned quickly is that the outcome usually depends on something bigger than any single conversation.

So, I moved toward the systems. I managed social enterprises and unionized teams, ran a $6 million employment services portfolio, learned how to hold government accountability and community need in the same hand, and found that I liked building the machinery that makes good work repeatable. Each step came with the same goal of taking something complicated and making it work.

Then I was asked to build and lead the Women's Economic Empowerment portfolio, and the work became personal. Financial security is not an abstraction. 

That's the thread through all of it. Strategy, relationships, and execution have to arrive together, or nothing changes for the person the program was built for.

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Partnerships

Trust is the deliverable.

Partnerships hold together when the other organization can see what they get, when commitments are met without chasing, and when the person on the other side of the table is told the truth early. I work across executive leadership, government, corporate, Indigenous, community, and frontline environments, and I have never found a shortcut for showing up consistently.

In practice that means facilitation, consensus building, sponsorship and funder relationships, and turning a shared intention into a plan with owners and dates. More than 450 organizations, partners, and stakeholders engaged, and roughly 1200 people and organizations connected each year through programming.

Collaborated with

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